A Few Factors Driving Unacademy Success in the E-learning Sector

Unacademy is a revolution in the e-learning sector founded by Gaurav Munjal, Hemesh Singh, and Roman Saini, recognized as co-founders. Recently, Unacademy has borrowed USD 55 million as a part of Series-D funding which is applied to transform itself into one of the giant bet education Unicorns after Byju’s. It seems so quick to judge the financial success of Unacademy but we can inform you that it has created a consistent presence among its followers and its success is praiseworthy. Unacademy has made a community of three-plus million subscribers and two fifty-plus million views on its YouTube channel. In previous rounds, funding raised twice has made Unacademy to explore the Indonesian and Brazilian Education markets.

However, various education channels might be displayed a comparable viewership followed about Unacademy but they haven’t monetized their education platform the way Unacademy has. So, I felt it correct to optimize how Unacademy was successful in raising funds from a group of investors. Other startups must learn from them to bring investment tactics into business.

Optimization of successful players like Unacademy requires a complete understanding of the uniqueness of the Indian Education System. Along with the school and college education, one of the biggest revenue eaters is also running in the country parallel to the mainstream education sector considered as Coaching Centers. Various coaching centers are helping students to learn the concepts they are taught in schools and revise them for their competitive and sessional examinations. Various towns and areas like Kota have developed quickly due to Coaching mania. Any education revolution can’t start with mainstream education but is only possible with parallel education sector penetration. This is a situation where Unacademy proved brilliant in creating a mark. They haven’t replaced schools or colleges but concentrated and put efforts into replacing the business of the parallel education system. The comfort of learning at home at less fees has made Unacademy and other e-learning apps a more competitive and attractive segment for students. These apps and websites have no goal to replace the teacher and physical learning process but to boost the traditional learning and teaching procedure. It is believed that a teacher with a classroom is more trusted than any automotive education panel or robotic education system. Those who have thought to replace the physical teaching model popular among millions of parents and students have written a downfall story of itself. Let’s go through some factors discussed in this write-up that has made up Unacademy a successful platform in the e-learning sector.

1.    Focused More On Difficult Subjects

When Gaurav introduced Roman to the team as co-founder on board, the Unacademy team focused to prepare courses for the students. They have started to prepare courses having high-value intensity like the preparation for IAS exams. In India, multiple students are preparing for civil services exams. Its popularity has made the Unacademy team create courses that provide everything required for the IAS examination and other civil services preparation. A free YouTube guidance or lecture by an IAS officer acted like the icing on the cake for the students. In addition, they have also paid attention more to spoken English and Coding courses.

2.    Avoided the Stress of Creating New Content

Once they understood the platform's increasing popularity, the Unacademy team hired more educators to collaborate with students. So, they created their content and published it on the Unacademy app so that students can view and download it. These hired educators act as influencers and marketers for the Unacademy. By placing various educators on board, Unacademy has destroyed or removed multiple birds with a single stone.

3.    Focused on Monetization At The Right Time as a Premium Service

The biggest problem comes in monetization is the perfect time to launch a premium service in comparison to a free service for followers. The biggest drawback with other competitors is that they never understood the time to monetize it or have minimal resources to launch it. Without popularity, it seems a lot more challenging to monetize the platform as YouTube has provided a free service for multiple years before getting monetized. YouTube has gained immense popularity for its platforms among worldwide users and selected the perfect time for monetization. However, Unacademy must be agile enough to create its app and website to push its followers to use them other than social media channels. They present a subscription-based model to the users of the app and website.

Final Statement

Unacademy has made significant improvements in its teaching and learning procedure time-to-time for learners and aspirants preparing for government examinations. Once you follow or collaborate with its highly-qualified and experienced educators, you will come to know the quality of education and learning. If you haven’t subscribed to its platform, just join it by today to gain comprehensive achievements in the future.